How to run ad experiments using Google Adsense

Google Adsense allows content publishers to experiment with different ad formats and ad categories.


You can find the Experiments feature under the Optimisation Tab.

There are two types of experiments:

1. Ad unit settings - This experiment allows the user to change the the ad type or ad style and see what works best.
2. Allow and block experiment - This experiment allows the user to work with different categories and op-outs

The idea is to identify which ad formats are working for a particular website and how website owners can maximise their revenue.