Twitter now has become a full fledged advertising platform. If you still have doubts please click here. As a result, there is growing awareness among twitter users to monitor their tweeter accounts.
To make money in twitter, the bottom line is that you should have a large number of followers. You would need stats to show how well your twitter account is performing.
If you really want to monitor your twitter account, you should seriously think about HootSuite. I found it really easy to use. If your using TweetDeck, please see Avlor's Imprints, where you will find out why HootSuite is a better option.
HootSuite can be a bit complicated if your using it for the first time, as I found it out. Chris Spagnoulo has a nice two set tutorial on how to use HootSuite.
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